With the help of different platforms and analytics, it has been pretty easier to reach the target audience among which you can place your advertisement. Nevertheless, you can now enhance the chances of your product to be sold by narrowing down the search based on what your target audience like. Hence, getting closer to the people who show interest in the type of product you sell is even easier because you can have access to information regarding their online habits.
Marketing based on specific interests
For instance, audience targeting using the platform of Facebook now involves granularity at an advanced level. While creating an ad on Facebook, you can take into account the audience interests that are usually shared on their timelines, pages they like, ads they click, apps they frequently use and lots of different activity they take part in.
You can view interests based on age, gender and location. Twitter and Revcontent offer this information when you buy their ads.
The main advantage of this type of marketing is that you get more control over audience targeting and marketing the product or service.
Enhanced engagement, traffic and brand awareness
Different brands such as The New York Times, Blue Apron and several others have employed interest targeting for marketing their products and services. Reports suggest that their ROIs have been improved by many folds.
Besides better engagement that comes as the main reward, interest targeting makes it easier for the publishers to increase their efficiency in using the Twitter and Facebook feeds. It means that brands can now give extensive information about their products and services, believing that they are targeting the audience that is more likely to respond by either purchasing the product or sharing the information to a bigger domain.
Another big advantage of interest marketing is that the content marketing will now be more targeted and profitable. Content marketing is an expensive way of bringing a brand into display. With the help of interest targeting, you will now get a chance to make the marketing process highly aligned with what people really want. This way, you can make effective modification of content based on audience interest.
Some groups among this entire internet community have rightly guessed that dependence on certain social media platform is going to increase due to interest targeting. Some believe that this targeting may not substantially increase the traffic but it will rather result in better engagement, further resulting in better brand awareness.
Nevertheless, it is never guaranteed that interest targeting can solely help in the product marketing. You definitely need to work on effective SEO measures, like Indianapolis SEO, to complete ecommerce procedure. But it is also the fact that this tactic is going to help the brands to get necessary boost in term of engagement and brand awareness.